Browsing by Author "SHASHAMO DUKALE"

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    The thesis Paper Submitted in Partial Fulfillment of the Requirements for the Award of Masters of Business Administration Degree in Marketing Managemen
    (HAWASSA UNIVERSITY, 2024-03) SHASHAMO DUKALE
    Although coffee plays a dominant role as a source of foreign exchange income, as it makes up the largest proportion of the export sector in Ethiopia, the potential in the region is not fully realized. As stated in various references, the performance of Ethiopian coffee exports to the rest of the world is low in relation to the country's potential. Therefore, the main objective of conducting this study is to examine the determinants of the export performance of coffee in Ethiopia. Accordingly, seven specific objectives have been developed under the theme of the main objective, comprising the variables examined; Company barriers, product barriers, institutional support problems, government policy and regulatory factors, export industry barriers, export market challenges and infrastructural challenges in Ethiopia. To achieve the goal of the study, the researcher used a mixed research approach that combines both a qualitative and a quantitative research approach. Both primary and secondary data sources were used in conducting the study. The primary data were collected through questionnaires and interviews .The secondary data was used by various websites, articles ,and research edited in the area of the study. In order to arrive at meaningful facts and conclusions, the collected data were analyzed using descriptive and inferential statistics. The results of the study showed that the export performance of coffee in Ethiopia is significantly influenced by external barriers such as factors related to institutional support, political and regulatory environment, export industry barriers, export market barriers and infrastructural challenges. Finally, based on the results of the study, the researcher has made possible recommendations for coffee exporters, government institutions, and policy makers on how to mitigate the factors influencing coffee export performance in Ethiopia