THE ROLE OF FM RADIO FOR SOCIAL DEVELOPMENT: THE CASE OF YESILTI AGNOT PROGRAM AT ASELLA FANA FM 90.0

Abstract

This study aims to explore the role of FM radio in social development, focusing on the case study of Asella Fana FM 90.0 Yesilti Agnot Radio Program (YARP). The study draws upon communication for development, social change, and participatory communication theories to understand the impact of FM radio on development. A qualitative research method was employed, utilizing interviews and content analysis as data collection tools. The findings of the study reveal that YARP produces various social development programs. These programs play a crucial role in promoting social change and development within the community. FM radio serves as a powerful medium for disseminating information, fostering dialogue, and engaging the public in participatory processes. Through its programming, YARP addresses a wide range of social issues such as education, health, gender equality, political participation and the likes. The study highlights the significance of FM radio in facilitating social development by providing a platform for marginalized voices to be heard, promoting community engagement, and fostering social cohesion. It demonstrates how FM radio can contribute to empowering individuals and communities by providing access to information, promoting cultural diversity, and encouraging active citizenship. Overall, this study emphasizes the vital role of FM radio in social development and underscores the importance of utilizing communication for development approaches to maximize its potential. By harnessing the power of FM radio as a tool for social change, communities can be empowered to address their own developmental challenges and work towards sustainable development.