THE PRACTICE AND CHALLENGES OF HEALTH COMMUNICATION AT HAWASSA UNIVERSITY COMPREHENSIVE SPECIALIZED HOSPITAL: REPRODUCTIVE HEALTH IN FOCUS

Abstract

Effective health communication plays a crucial role in promoting reproductive health outcomes, particularly in hospital settings. This study investigates the practice and challenges of health communication within Hawassa University Comprehensive Specialized Hospital, focusing on reproductive health. It examines what kind of communication strategies have been employed in the hospital and whether the communication strategies were effective in promoting and creating awareness about reproductive health. The study employed a mixed-methods approach, including surveys, interviews, and observations, and subjects were selected from the study population using purposive sampling techniques and by setting inclusion and exclusion criteria. Data was collected from healthcare providers, administrators, and clients. A total of 266 clients seeking reproductive health services participated in the survey; 12 clients, 7 health providers, and 2 administrative staff participated in the interview. The findings highlight both positive aspects and challenges in health communication practices, including the implementation of client-centered communication strategies, patient education initiatives, and the integration of cultural sensitivity. However, significant challenges, such as the use of various communication channels, language barriers, limited resources, and inadequate training for healthcare providers, were identified. The study underscores the importance of addressing these challenges to enhance the effectiveness of health communication strategies and ultimately improve reproductive health outcomes in hospital settings. Recommendations are provided for policymakers, hospital administrators, and healthcare providers to optimize health communication practices and overcome existing challenges.