College of Business and Economics
Permanent URI for this communityhttps://etd.hu.edu.et/handle/123456789/23
The College of Business and Economics promotes excellence in teaching, research, and community engagement
in the fields of business, economics, management, and development studies.
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Item THE EFFECT OF SALES SKILLS ON SELLING PERFORMANCE: THE CASE OF ETHIO-TELECOM, HAWASSA DISTRICT(HAWASSA UNIVERSITY, 2024-01) MEAZA TEFERA HANDAROThis study is conducted with an objective of identifying effect of sales skills on selling performance in Ethio telecom Hawassa district. Technical, interpersonal, marketing and salesmanship skills were used as dimension of sales skills. This study is conducted by using both descriptive and explanatory research designs. The purposive sampling technique was used. The total target population of the study was 801 and from the total target population 267 employees of the company were purposively selected and participated in the study by providing their responses about their sales skills and sales performance through questionnaire. Yamane (1967:886) sampling size technique was employed. The data collected with questionnaire was analysed by using both descriptive and explanatory analysis methods. Frequencies, percentiles, mean and standard deviation were used as descriptive methods. Correlation and multivariate linear regression methods were used to answer research questions. The finding of the study identified that selling skills have significant effect on sales performance. The major findings are; Among the dimensions of selling skills used in the study, marketing skill has no statistically significant effect on selling performance. But technical, interpersonal and salesmanship skills have positive significant effect on selling performance of the company. The most important and significant selling skill that affect selling performance is salesmanship skills with the highest mean value of 4.0 Based on this finding it is recommended to increase technical, interpersonal and salesmanship skills to increase selling performanceItem FACTORS AFFECTING RURAL YOUTHS ENTREPRENEURIAL BUSINESS PEFORMANCE: A CASE OF MICRO AND SMALL ENTERPRISES IN WONSHO WOREDA(HAWASSA UNIVERSITY, 2024-03) ANDINET ASFAW ARGETAThis research paper was aimed the factors affecting rural youth’s entrepreneurial business performance of MSEs that currently working in central zone wonsho worade. This study was employed a descriptive and explanatory research design qualitative and quantitative research approach. Both primary and secondary data was employed. Questionnaire was that main data collection instrument. Among 824 MSE operators, 269 sample size were selected using stratified and simple random technique. After the data has been collected, it was analyzed using simple statistical techniques. The descriptive and inferential statistical tools were used, Pearson correlation and multiple linear regression were used to analyze the relationship and difference between independent and dependent variables. Statistical Package for Social Science (SPSS) version 23 was used to analysis of quantitative data from questionnaire questions. Furthermore, the research finding shows that among the independent variables financial factors, infrastructural factors, marketing skill and strategy factor, legal and regulatory factor and business information factor were the major factors that significantly affect the performance of MSEs. Based on the findings the study was recommended that financial institutions such as banks and micro finance institutions should improve access to finance problems of MSEs operators, all other governmental institutions/woreda Administration should give attention and should improve access to infrastructural, marketing factor, legal and regulatory factors and business information in order to improve the performance of MSEs in wonsho woreda