MBA in Human Resource Management

Permanent URI for this collectionhttps://etd.hu.edu.et/handle/123456789/134

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AN ASSESSMENT OF CUSTOMER SATISFACTION ON PUBLIC SERVICE DELIVERY AT CITY ADMINISTRATIONS LEVEL OF SIDAMA REGIONAL STATE, ETHIOPIA
(HAWASSA UNIVERSITY, 2024-06) TAMRAT TESHALE SHALEM
The primary objective of this study was to assess customer satisfaction on public service delivery at the city administration level in Sidama regional state, Ethiopia. Relevant research questions and hypotheses were formulated to guide this study. The research design employed was descriptive and explanatory and was applied with mixed methods—qualitative and quantitative data. The SERVQUAL model was adapted and integrated into a comprehensive questionnaire to gather data from customers, and in-depth interviews were conducted with top public sector officials. Focus groups and observations were conducted. The study sectors, which encompassed public services such as healthcare, transportation, water supply, and municipal services for sanitation and waste management, were selected because of the magnitude of the challenges and the significance of these institutions in serving society. The sample for this study comprised 392 customers selected using Gorden’s (2004) formula. The collected data were analyzed using MAXQDA version 20 and SPSS version 26. The findings show that all dimensions of service quality are strongly and positively correlated with customer satisfaction. This suggests that all dimensions of service quality are determinants of customer satisfaction and that improving all dimensions leads to higher levels of customer satisfaction. The study also revealed a poor status of public service quality, a low level of customer satisfaction, and a substantial negative service quality gap between customer expectations and perceptions of the city administration in the Sidama regional state. The major challenges that impede effective public service delivery in city administration include limited resources, a lack of advanced technology, bureaucratic practices, corruption, the struggle to adapt to evolving dynamics, insufficient citizen engagement, difficulties in ensuring service accessibility and reliability, poor employee competency, the pursuit of continuous quality improvements, the inadequacy of initiatives aimed at enhancing service delivery, and the absence of clear priorities for service improvement. Therefore, it is recommended that city administrations invest effort in all service quality dimensions that have been found to be substantial determinants of customer satisfaction
AN ASSESSMENT OF CUSTOMER SATISFACTION ON PUBLIC SERVICE DELIVERY AT CITY ADMINISTRATIONS LEVEL OF SIDAMA REGIONAL STATE, ETHIOPIA
(HAWASSA UNIVERSITY, 2024-06) TAMRAT TESHALE SHALEMO
The primary objective of this study was to assess customer satisfaction on public service delivery at the city administration level in Sidama regional state, Ethiopia. Relevant research questions and hypotheses were formulated to guide this study. The research design employed was descriptive and explanatory and was applied with mixed methods—qualitative and quantitative data. The SERVQUAL model was adapted and integrated into a comprehensive questionnaire to gather data from customers, and in-depth interviews were conducted with top public sector officials. Focus groups and observations were conducted. The study sectors, which encompassed public services such as healthcare, transportation, water supply, and municipal services for sanitation and waste management, were selected because of the magnitude of the challenges and the significance of these institutions in serving society. The sample for this study comprised 392 customers selected using Gorden’s (2004) formula. The collected data were analyzed using MAXQDA version 20 and SPSS version 26. The findings show that all dimensions of service quality are strongly and positively correlated with customer satisfaction. This suggests that all dimensions of service quality are determinants of customer satisfaction and that improving all dimensions leads to higher levels of customer satisfaction. The study also revealed a poor status of public service quality, a low level of customer satisfaction, and a substantial negative service quality gap between customer expectations and perceptions of the city administration in the Sidama regional state. The major challenges that impede effective public service delivery in city administration include limited resources, a lack of advanced technology, bureaucratic practices, corruption, the struggle to adapt to evolving dynamics, insufficient citizen engagement, difficulties in ensuring service accessibility and reliability, poor employee competency, the pursuit of continuous quality improvements, the inadequacy of initiatives aimed at enhancing service delivery, and the absence of clear priorities for service improvement. Therefore, it is recommended that city administrations invest effort in all service quality dimensions that have been found to be substantial determinants of customer satisfaction
AN ASSESSMENT OF THE EFFECTS OF QUALITY OF FIXED BROADBAND INTERNET ON CUSTOMERSATISFACTION IN ETHIO TELECOM IN THE CASE OF SHASHEMENE GRAND SHOP
(HAWASSA UNIVERSITY, 2024-02) BEHAILU BIRHANU
The objectives of this study was to assess customer satisfaction by different variables like quality, price, service provision, after sales service and security then put clear recommendation and conclusion to the company accordingly. To attain this objective, the study utilized both interview and questionnaire survey. In depth personal interview was made with Ethio telecom management members to understand the service delivery mechanism and 290 questionnaires were distributed across residential and enterprise customers in shashemene. The survey questions were developed based on Likertscale questions and customers were asked to rate their satisfaction across the parameters identified. This paper used descriptive research design in order to obtain pertinent and precise information about the satisfaction level of customers being studied and qualitative methods were employed to describe the service delivery mechanism and narrate open ended questions in the questionnaire whereas quantitative methods were used to show the phenomenon in numbers. After data collection, the collected data was analyzed using SPSS 23.0 and Microsoft excel software packages. Then the data organized, tabulated, depicted, and described in a way that can attain the objective of the study. Finally, the finding shows that customers were not satisfied with the service provisioning, pricing, quality, and after sales support. Thus, Ethio telecom should learn a valuable lesson from this specific study since the study guides the higher official on which facet of customer satisfaction area should focus.Service provisioning issue was measured using five basic questions and the finding of the study shows that customers are not satisfied with the service provisioning/delivery mechanism. In addition, using four basic FBBI questions, assessment was taken among enterprise and residential customers. It was found that customers are dissatisfied with the current pricing scheme employed by Ethio Telecom. Price of the service was measured using five basic questions and the finding of the study shows that customers are not satisfied with the price mechanism. In addition, using four basic FBBI questions, assessment was taken among enterprise and residential customers was found that customers are dissatisfied with the current pricing scheme employed by Ethio Telecom
ASSESSING CONSEQUENCES OF INFORMAL SETTLEMENTS ON THE HEALTH OF RESIDENTS IN HAWASSA CITY ADMINISTRATION, SIDAMA, ETHIOPIA
(HAWASSA UNIVERSITY, 2024-11) NEBIYOU MATHEWOS
The study investigated the health consequences of informal settlements in Hawassa City Administration, Ethiopia, addressing the pressing challenge of rapid urbanization and its implications on public health. The overall objective was to assess the status of informal settlements and their effects on residents' health, mainly focusing on environmental health conditions and access to essential services. A descriptive cross-sectional design using mixed methods was used to conduct the study. The quantitative data was collected from 380 randomly selected households through a structured questionnaire. The qualitative data was collected using focus group discussions with residents and key informant interviews with health officials and other government officials. A descriptive analysis was conducted for quantitative data, and thematic analysis was used for qualitative data. The findings revealed significant health challenges linked to poor infrastructure and environmental conditions. While homeownership was high (89.2%), most houses were constructed with vulnerable materials (73.9% wood with mud walls). Although 69.5% had piped water access, irregular supply and low treatment, rates (78.4% did not treat water) created health risks. Shared sanitation facilities were common (67.6%), predominantly using pit latrines (47.1% with slabs). Diarrheal diseases were most prevalent (35.5%), particularly affecting children under five (65.8% of cases), followed by respiratory diseases (24.7%). Despite 56.1% living within 30 minutes of health facilities, economic barriers limited healthcare utilization. The study concluded that while high home ownership provides security, poor construction materials, unreliable water supply, and inadequate sanitation create significant health vulnerabilities, particularly for children. Recommendations include implementing a comprehensive settlement upgrading strategy focusing on infrastructure improvement, strengthening community health programs, enhancing swater supply reliability, establishing community-led health initiatives, and developing financing mechanisms for housing improvements. These findings contribute to understanding the complex relationship between informal settlements and public health, suggesting the need for integrated interventions that address infrastructure and social health determinants
ASSESSING THE DECISION MAKING PROCESS AND ITS INFLUENCE ON SCHOOL EFFECTIVENESS AT SECONDARY SCHOOLS OF NORTHERN SIDAMA ZON
(HAWASSA UNIVERSITY, 2024-11) KIBRU JITIR GOWAN
The purpose of this study was to assess the decision making process and its influence on school effectiveness at secondary schools of northern sidama zone. To conduct this research mixed method was employed. In this study descriptive survey research design was employed to assess the decision making process and its influence on school effectiveness at Northern Sidana zone. The data were collected from five selected government secondary schools. From the total number of teachers 399, 199 (49.87) were selected using simple random sampling method and 14 /100%/ of school principals were selected through comprehensive sampling method, while 35 PTAs 4 supervisors were selected by comprehensive sampling techniques. Therefore, the total sample size of the study was 252. To collect data from the respondents questionnaires, semi-structured interview and focus group discussion (FGD) was employed. Questionnaires were used to collect data from the teachers and interview was held with the school principals. Furthermore, FGD was done with PTAs and supervisors of the schools. The quantitative data were analyzed using descriptive statistics such as frequency, percentage, mean and standard deviation while qualitative data were analyzed using content analysis approach. The result of the study showed that, the decision making process in secondary school of northern sidama zone is founded less effective to implement the activities of schools. Processes of decision making were individualistic and there was less delegation of power and authority to the subordinates or stakeholders. The study also indicated that PTAs have less involvement to decision making process in the school. There were several factors that made decision making process ineffective. Some of factors that influencing decision making process includes:- lack of transparency and fairness, problems of data provision and dissemination of information timely to concerned bodies, lack of effective communication skills of the school leaders, Weak linkage and collaboration between schools and community members as well as lack of awareness of PTAs on decision making process in the school were the major challenges that negatively affects decision making process in the school. To alleviate the above mentioned problems it is recommended that school leaders need to be focus on maintaining transparency and fairness in school activities to their subordinates, it would be wise if Woreda Education offices and school create awareness for PTAs and school communities on how they can play their roles in decision making process, Woreda Education offices and Zone Education Department are should provide information and data timely to concerned bodies in general and for school leaders particularly and the school leaders ought to make the school environment supportive and that motivate and encourage involvement of stakeholders in decision making process in the school. It was founded that school leaders were lack of skillsAA of decision making in the school, it is also recommended that, WEO should give training for the school leaders that can empower them to make effective decision in the school
ASSESSING THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION A CASE ETHIO TELECOM, YIRGALEM TOWN
(HAWASSA UNIVERSITY, 2024-03) YOHANNES MULUGETA MUE
The aim of this study was to investigate the effect of customer relationship management on customer satisfaction in the case of Ethio Telecom Yirgalem town service center. Quantitative research approach along with Explanatory research design was adopted to address the specific objectives of the study. Population of the study was Ethio Telecom service subscribers, of which a sample size of 385 was selected. Convenience sampling technique which is one type of non-probability sampling was applied. Structured questionnaires were used to collect primary data from the targeted sample respondents. SPSS version 20 statistical tool was also used for carrying out both descriptive and inferential statistics analyses. Multiple linear regression was employed to investigate the relationship between customer relationship management and customer satisfaction. Results of the findings revealed that network quality, perceived value, loyalty program and relational experience dimensions of customer relationship management had strong and positive relation with customer satisfaction in the context of Ethio Telecom’s service subscribers. Network quality had relatively the highest positive and statistically significant effect on customer satisfaction followed by loyalty program offered by the company. Perceived value and relational experience showed the least influence on customer satisfaction. It is recommended that the managements of Ethio Telecom Yirgalem service center should work on the improvement of network quality and implementation of more loyalty programs to improve their customer’s satisfaction more
DETERMINANT OF CONSUMER’S BRAND PREFERENCE: A CASE OF JOJO MILK MARKET IN YIRGALEM TOWN
(HAWASSA UNIVERSITY, 2024-06) MATHEWOS LALEGO HURISO
Since marketing aims to know and understand the customer so well that the product or service, it is very vital to understand the consumer behavior that is relatively the root for success for marketers. Thus, this study aimed to investigate the determinants of consumer’s brand preference in case of Jojo market in Yirgalem town. The researcher used descriptive approach study which describes the deterninants of consumers brand preferences and explanatory approach to empirically test possible correlations and effects between four vairaibles and consumer preferences. The study used primary and secondary data sources and questionnaire as main data collection tool. Accordingly, a total of 353 completed copies of questionnaires were evaluated for descriptive, correlation and multiple regressionan alysis. Thus, this study revealed that respondents have at least agree indicating consumers are extremely attracted to product package (4.31); highly sensitive to product price (4.42) and they give value for product quality (4.22) and influenced by peers pressure (4.18). Moreover, the study found that there is astrong relationship between product quality (.663), peer pressures (.817), product package (.946) and product price (.636) and consumer preference using Pearson Product Movement Correlation Coefficient. Further, it is found that there are perfect positive relationships between all variables. Moreover, the result revealed that there is there is a positive and significant effect between product quality (.000), peer pressure (.005), product package (.000) and product price (.000) and have a statistically significant contribution to the prediction of consumer preference.It may be essential to study behavioural pattern of consumer leading their buying references & attitude. This is because consumer behaviour is an active and dynamic aspect having the potential to magnetise businesses
DETERMINANTS OF ENTREPRENEURIAL INTENTION AMONG GRADUATE STUDENTS: A CASE OF ALETAWONDO POLY TECHNIQUE COLLEGE
(HAWASSA UNIVERSITY, 2024-03) Misganaw Teferi Hoyamo
The research aimed to delve into the intricate determinants of entrepreneurial intentions among graduate students at Aleta Wondo Poly Technique College. Specifically this study was intended to find out the determinants such as attitude, social norms, personality, risk taking propensity, perceived behavioral and family background on entrepreneurial intentions. Descriptive and explanatory research design was adopted with both qualitative and quantitative approaches. Primary data collected through questionnaires. Target population conducted from selected department in Aleta Wondo Poly Technique College from which 154 respondents were randomly selected and the study has been continued with 132 response rate as representative of population and made Analysis. Descriptive and inferential analysis were undertaken to describe entrepreneurial intentions as well as to determine the correlation between factors entrepreneurial intentions and attitude ,social norms ,personality ,risk taking propensity ,perceived behavioral and family background on entrepreneurial intentions in that order. The result of the study revealed that independent variables had statistically significant correlation with entrepreneurial intention as it checked by Pearson’s coefficient correlation. Also the result of multiple linear regression analysis model shows that both predicted factors have about 73.3% effect on entrepreneurial intentions among graduate students at Aleta Wondo Poly Technique College. After completing data analysis, the conclusion was drawn based on the major findings of statistically significant variables. All variables accounts the lion share of effect that followed by each other’s respectively. Finally the recommendation was forwarded on each significantly affecting variable to improve entrepreneurial intentions among graduate students in study area
EFECT OF CAREER DEVELOPMENT PRACTICE ON EMPLOYEES MOTIVATION: A CASE OF HAWELA WOREDA SELECTED OFFICE
(HAWASSA UNIVERSITY, 2024-03) HALCHITU HAMISO
The most perpetual challenge in most organizations today is lack of a well-structured career development and employee motivation. This has heightened the need for career development practices in order to motivate employee in most organizations. While extensive literature exists, career development, the focus has largely been on its influence on performance and productivity, leaving out the role of employee motivation. The study thus set out to investigate effects of Career development practice on employee’s motivation in Haweela woreda selected office. A theoretical framework was used as a guideline to test the effect of the career development practices such as staff training, promotion, career planning and staff counseling on employee’s motivation from the relevant literatures. The study used descriptive and explanatory research design. The population of this study was a total of 451.Sample of 211 employees was used to collect the data. Stratified sampling technique was employed. A structured questionnaire was used for purposes of data collection and data was analyzed using inferential statistics. However, only 196 employees responded to the questionnaires and hence, the response rate was 92.8 percent. Besides, descriptive statistical tools like percentage, mean and standard deviation are used to illustrate the demographic characteristics of the respondents and to assess the perception of employees from data collected through questionnaire and the study revealed that majority of the respondents inclined to disagreed on career development practices. Thus, inferential statistical methods like correlation analysis was used to assess the relationship between career development practices and employee’s motivation, multiple linear regression analysis also was employed to examine the influence of career development practices on employee’s motivation by using primary data collected through five scale likert questionnaire. Based on the findings of the study, all career development practice such as staff training(r=0.751), promotion (r=0.808), staff counselling(r=0.799) and career planning(r=0.70) have a positive correlation with employee’s motivation. The multiple linear regression analysis result revealed that all explanatory variables (staff training beta value=0.143, Promotion beta value=0.382, Career planning beta value=0.082 and staff counselling beta value=0.226)have a significant effect on employee’s motivation. This indicated that career development practices determine the employee’s motivation of Haweela woreda selected office. Therefore, Haweela woreda selected offices should implement career development practices approaches appropriately and continuously as an indispensable tool to build long lasting relationships with employee’s so as to encourage and maintain sustainable employee’s motivation.
EFFECT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL DECISION MAKING: THE CASE OF COCACOLA BEVERAGES ETHIOPIA
(HAWASSA UNIVERSITY, 2024-04) TIZITA ALEMAYEHU
This study investigates the impact of Marketing Information Systems (MkIS) on managerial decision-making within the context of a leading fast-moving consumer goods (FMCG) company—Coca-Cola Beverages Ethiopia, headquartered in Addis Ababa. In today’s data-driven business environment, effective managerial decisions depend heavily on timely, relevant, and well-structured information. Despite the increasing adoption of MkIS globally, limited research exists that rigorously examines its role in enhancing decision quality, particularly within the Ethiopian context and the FMCG sector. To address this gap, the study employed a quantitative, explanatory research design using structured questionnaires administered to a stratified random sample of 186 employees across multiple departments. The core components of MkIS— Internal Records, Marketing Intelligence, Marketing Research, and Marketing Decision Support Systems (MDSS)—served as independent variables, while managerial decision-making effectiveness was treated as the dependent variable. SPSS version 21 was used to conduct descriptive analysis, Pearson correlation, and multiple linear regressions. The results indicate that all four MkIS components exhibit a strong positive correlation with managerial decision-making. However, regression analysis reveals that only Internal Records and MDSS have a statistically significant effect at the 5% level, while Marketing Intelligence and Marketing Research—although positively correlated—did not show a statistically significant influence. The model’s coefficient of determination (R² = 0.761) confirms that 76.1% of the variance in managerial decision-making is explained by the MkIS variables. These findings underscore the strategic importance of internal data infrastructure and decision support tools in enhancing organizational decision-making. The study recommends that Coca-Cola Beverages Ethiopia continue to strengthen its MkIS frameworks, particularly by investing in data integration, staff training, and real-time decision support systems. The research also serves as a foundational reference for further studies on MkIS in emerging markets, and provides actionable insights for practitioners seeking to align information systems with decision-making effectiveness.
EFFECT OF PROMOTION MIX ON CONSUMER BUYING BEHAVIOR: THE CASE OF RETAIL SUPERMARKETS IN HAWASSA CITY
(HAWASSA UNIVERSITY, 2024-06) BETELHEM BEYENE
This study aimed to analyze effect of promotional mix elements on consumer buying behavior: the case of retail supermarkets in Hawassa city. The study used both explanatory and descriptive research design to conduct the research. The study used both primary and secondary data sources to accomplish the research. The study used convenience sampling technique to select 384 the representative sample. The questionnaire was used as a tool to collect the research data from the sample respondents. Descriptive statistics such as mean, standard deviation, five point likert scale to analyze the respondent profile and the major packaging elements. Furthermore, the study used correlation analysis, and multiple linear regression model to identify the relationship between the packaging elements and consumer brand preference and their effect. Out of 384 distributed for survey questionnaires, 345 questionnaires were returned giving a rate of 89.9 percent. The result of the study depicted that advertising, personal selling, sales promotion, direct marketing and public relations as promotional mix elements influencing consumer buying decision in retail supermarkets in Hawassa city. The result of Pearson correlation revealed that personal selling(r=0.578); public relations(r=0.642); direct selling(r=0.626); advertising (r=0.941); and sales promotion (r=0.929) has a significant relationship with consumer buying behavior. The result of Multiple Regression analysis indicates the promotional mix elements contribute significantly in influencing buying behavior of consumers of retail supermarket products by 94.6% and the remaining 5.4% can be contributed by other factors. The regression standardized coefficients for all independent variables, i.e. personal selling, public relations, advertising, sales promotion, and direct selling are 0.065, 0.115, 0.505, 0.407, and 0.105, respectively. The study reveals that advertising (0.505) is the most influential variable impacting buying behavior followed by sales promotion (0.407) and public relations (0.115), respectively. Thus it supports all the hypothesis claiming promotional mix elements have a positive and significance influence on consumer buying behavior. The retail supermarket should develop comprehensive and effective advertising strategy, powerful personal selling system, strengthen public relation, conducive direct marketing atmosphere, create appropriate procedures on sales promotion to enhance its performance through attracting its consumers purchase more products
EFFECTS OF NEW PRODUCT DEVELOPEMENT ON CUSTOMER SATISFACTION: A CASE STUDY OF COMMERCIAL BANK OF ETHIOPIA HAWASSA CITY, ETHIOPIA
(HAWASSA UNIVERSITY, 2024-10) TESEMA TARIKU
In today's dynamic and highly competitive market, new product development has become one of the primary activities towards survival of any businesses. New product development has become potentially valuable way of securing competitive advantage by improving organizational performances and improving customer satisfaction through quality service. The general objective of the thesis was to identify the effect of new product development on customer satisfaction in CBE (Tabor, Fura and Geburial branch). It conceptualized and developed by five independent variables (reliability, trust, perceived ease of use, perceived usefulness and relative advantage) and dependent variable (on customer satisfaction). The study has theoretical and methodological scope. This study used both descriptive and explanatory research designs. The total population for the study was 45,550 and the sample size for this figure was 396. Those Sample respondents for this study were selected by using non probability, convenience sampling method. Data were collected from primary sources through closed structured questionnaire and analyzed through both descriptive and inferential methods. For the sake of achieving the objectives of this study, questionnaires were analyzed using descriptive and inferential analyses with the help of SPSS version 21 statistical software program. The descriptive analysis was conducted by using (frequency, percentage, mean and standard deviation). On the other hand, inferential analysis was conducted by using Pearson correlation method and linear multiple regression method. The study reveals that all new product development dimensions such as reliability, trust, perceived ease of use, perceived usefulness and relative advantage have statistically significant relationship and statistically positive and significant effects on CBE customer satisfaction. Based on the findings, the researcher recommends that management of the bank has to improve reliability of the products, trust, easiness to use, perceived usefulness and relative advantage of the products and the bank should evaluate its performance so as to understand customers’ need and to get continuous competitive advantage in the banking industry
EVALUATING THE EFFECTS OF INTERNAL ENTERPRISE ACTIVITIES ON COST REDUCTION IN EDUCATIONAL INSTITUTIONS: A CASE STUDY OF HAWASSA UNIVERSITY IN MAIN CAMPU
(HAWASSA UNIVERSITY, 2024-03) BELETE SIYOUM
In recent years, educational institutions have been facing budget constraints and increasing financial pressure. This study aims to investigate the effect of internal enterprise activities on cost reduction in educational institutions in case of Hawassa university main campus. This thesis intends to explore the relationship between internal enterprise activities and cost reduction, identify the most effective practices, and provide recommendations for educational institutions to achieve optimal cost savings. The study adopted explanatory research design and 385 sample respondents participated from students, employees and top administrative of the campus. A convenience probability sampling technique was applied to select the targeted respondents. Primary data were collected using self-administered questionnaires for analysis. The result endorses that all the six determinates of internal enterprise such as administrative efficiency, technological adoption, outsourcing, efficient resource allocation, staff development, and sustainable practices had significant effect on overall cost reduction. As tuition fees constantly rise and funding becomes scarcer, educational institutions are required to explore innovative ways to reduce operational costs and ensure financial sustainability. Identifying and addressing inefficiencies in administrative tasks, organizations can reduce overhead costs and improve productivity. Embracing new technologies such as automation, data analytics, and cloud computing can streamline operations, increase efficiency, and reduce the need for manual labor. Cost reduction is essential for organizations to remain competitive and financially sustainable in today's dynamic business environment. Implementing cost reduction measures requires a holistic approach that involves all aspects of the organization, from operations to finance. Continuous monitoring and evaluation of cost reduction initiatives are necessary to ensure long-term success and effectiveness. Successful cost reduction efforts can lead to improved financial performance, increased competitiveness, and enhanced overall organizational efficiency. My findings suggest that adopting efficient internal enterprise activities can lead to significant cost savings for educational institutions, allowing them to better utilize their resources to improve the quality of education. Develop a comprehensive cost reduction strategy that integrates Administrative Efficiency improvements, Technological Adoption initiatives, Efficient Resource Allocation practices, Staff Development programs, and Sustainable Practice initiatives. By adopting efficient internal enterprise activities, institutions can streamline processes, improve resource usage, and ultimately reduce overall costs
FACTORS AFFECTING CUSTOMERS PURCHASING DECISION OF HEALTHSUPPLEMENT PRODUCTS: A CASE OF HAWASSA CITY
(HAWASSA UNIVERSITY, 2024-03) ALEMAYEHU TESFA BERHANU
This study was aimed to assess factors affecting customers’ purchasing decision for health supplement products in Hawassa city. To achieve the objective, the study has tried to consider about seven determinant factors of purchasing decision namely product price, quality, Promotion, sources of information, availability of product, brand popularity, and customer level of perception. Based on this, data was collected from customers using questionnaire and unstructured interview. Hence, 240 respondents were participated in the study using convenience sampling technique. Both descriptive and inferential statistics methods were applied to analyses the collected data. The result of the study reveals that purchasing decision of customers affectedby all of the identified determinant factors such as, price, quality, product promotion, sources of information, available product, brand availability, and perception and customer’s awareness. Consequently, the major findings of the study implied that, price and brand have more impact on the purchasing decision of customers engaged in lower monthly income than customers engaged in middle and higher monthly income. The study also showed that, product availability affect customer purchasing decision regarding by distance. Accordingly, most customers decided to purchase products where locally available than far apart from their surrounding area. The other determinant factor that the finding implied was sources of information; in this regard majority of customers’ purchasing decision was affected by the sources of information. Regarding, the perception of customers educated customers have better product understanding than less educated customers. In general, the results of correlation analysis revealed that all of the identified determinant factors affect customer purchasing decision which indicates at a statistical measures p < 0.05. Furthermore, multiple regressions also identify which determinant variable more affect customer purchasing decision. Thus, Price of product highly and positively affect customer purchasing decision followed by product quality, perception of customer, sources of information, availability of products, brand popularity and sales promotion. Based on the findings the stAdy recommends that product distributers should consider price, quality of products, availably of products, and provide alternative brands of health supplement products
FACTORS AFFECTING EFFECTIVENESS OF SUPPLY CHAIN MANAGEMENT PRACTICES: A CASE OF SELECTED PHARMACIES AND DRUG STORES IN HAWASSA CITY SIDAMA REGION, ETHIOPIA
(HAWASSA UNIVERSITY, 2024-03) MARGIR YIRGU
Supply chain management is the coordination and management of activities involved in the production and delivery of products or services to customers. The main objective of this study is to investigate factors affecting the effectiveness of supply chain management practices at selected pharmacies and drug stores in Hawassa City, Sidama Region, Ethiopia. Independent variables namely; counterfeiting, global economic condition, inventory management, procurement process, regulatory requirements, technology utilization, transport, and logistics, were identified and examined. The effectiveness of supply chain management practices was a dependent variable in the study. To achieve study objectives, quantitative and qualitative research approaches with an explanatory and descriptive research design were used. The study used the judgmental sampling method, considering certain characteristics. The primary data was collected from 154 respondents by using Likert-scale survey questionnaires. Qualitative data was also collected through a semi-structured interview. Quantitative data was analyzed using descriptive and inferential statistics with the help of Statistical Package for Social Science (SPSS) version 25 software. The correlation result of the study indicates that all independent variables have a positive and significant relationship with the dependent variable. The regression result also shows that, except for counterfeiting, the remaining independent variables have a positive effect on the effectiveness of supply chain management practices. The study concluded that there was a significant and positive association between all independent variables and the dependent variable. All independent variables positively and significantly affect the effectiveness of supply chain management practices, except counterfeiting. Counterfeiting negatively affects the effectiveness of supply chain management practices at selected pharmacies and drug stores in Hawassa City. To enhance the effectiveness of supply chain management practices, the study forwarded recommendations to key stakeholders such as regulatory authorities, pharmacy associations and professional organizations, government and development agencies, and educational instructions.
FACTORS AFFECTING RURAL YOUTHS ENTREPRENEURIAL BUSINESS PEFORMANCE: A CASE OF MICRO AND SMALL ENTERPRISES IN WONSHO WOREDA
(HAWASSA UNIVERSITY, 2024-03) ANDINET ASFAW ARGETA
This research paper was aimed the factors affecting rural youth’s entrepreneurial business performance of MSEs that currently working in central zone wonsho worade. This study was employed a descriptive and explanatory research design qualitative and quantitative research approach. Both primary and secondary data was employed. Questionnaire was that main data collection instrument. Among 824 MSE operators, 269 sample size were selected using stratified and simple random technique. After the data has been collected, it was analyzed using simple statistical techniques. The descriptive and inferential statistical tools were used, Pearson correlation and multiple linear regression were used to analyze the relationship and difference between independent and dependent variables. Statistical Package for Social Science (SPSS) version 23 was used to analysis of quantitative data from questionnaire questions. Furthermore, the research finding shows that among the independent variables financial factors, infrastructural factors, marketing skill and strategy factor, legal and regulatory factor and business information factor were the major factors that significantly affect the performance of MSEs. Based on the findings the study was recommended that financial institutions such as banks and micro finance institutions should improve access to finance problems of MSEs operators, all other governmental institutions/woreda Administration should give attention and should improve access to infrastructural, marketing factor, legal and regulatory factors and business information in order to improve the performance of MSEs in wonsho woreda
FACTORS AFFECTING STUDENTS’ PERCEPTION ON SERVICE QUALITY IN HIGHER EDUCATION INSTITUTION: A CASE OF HAWASSA UNIVERSITY
(HAWASSA UNIVERSITY, 2024-03) ABIGAIL ABEBE
The study factors affecting Students’ Perception on Service Quality In Higher Education Institution: A Case Of Hawassa University by regarding five independent variables- Learning Resources, Teachers’ Quality, Administrative staff, Infrastructure & curriculum implementation. A mixed research design was employed. Data was collected through Multi stage sampling from 1472 target population three hundred (300) students with a response rate of 95.2%. The data was presented to analyze descriptive statistics, reliability test and comparing Inferential Analyses (i.e. correlation analysis, multiple linear regressions, and ANOVA) with the aid of statistical package for social sciences (SPSS) version 23. The findings of the study indicates that all five factors in the research was identified as critical factors that influence Students’ Perception on Service Quality. The value of R square obtained was 0.839, demonstrates that 83.9% of Students’ Perception on Service Quality variation can be explained by the independent variables. The study concluded that all factors that used in this study have a positive and significant influence on Students’ Perception on Service (P<0.05). Based on the finding, the researcher forwarded recmendations that Higher Education Institution Management should focus and work on the above statistically significant factor in order to enhance and increases service quality
FACTORS AFFECTING SUPPLY CHAIN MANAGEMENT PERFORMANCE: A CASE OF INDOCHINE APPAREL MANUFACTURING PLC IN HAWASSA INDUSTRIAL PARK SIDAMA (ETHIOPIA)
(HAWASSA UNIVERSITY, 2024-03) MENGISTU ALEM NIGAT
The main objective of the study was to identify the factors affecting supply chain management performance:a case of indochine apparel manufacturing plc. The analysis of this study was conducted by discussing various views of supplier selection practice, external environment, internal policy and procurement practices and their influence on the supply chain management performance and the key SCMP indicators quality,cost,time and productivity. The study adopted both descriptive and explanatory research design and stratified sampling technique was used and the sample was selected from each strata by simple random sampling technique lottery method. descriptive and inferential analyses statistics was applied for data analysis. Mean and Standard deviation explained the descriptive statistics while Pearson Product Moment Correlation Coefficient and Multiple Regression describes the inferential. Information was gathered using a five point Likert scale questionnaire from a sample of 295 out this 290 questioner were properly filled and collected from the respondent and data analysis were contacted based on 290 sample 5 questioners was rejected. The study used both primary and secondary source of data. Primary data was gathered from employees of the company thought structured questionnaires and interview and secondary data from office documents. The study applied both descriptive and inferential data analysis methods to analyse the collected data. The researcher analyzed the collected data by the help of SPSS version 26. Regression was used to establish the relationship between the study variables. The study found that internal policy and procurement practice, supplier selection practice and external environment were significantly affects the supply chain management performance of the company. The study recommends that the company should improve and take a serious action in to those factors to gate high competitive advantages in the world markets. In addition to this the study recommends that it is better the company pay more attentions to internal policy and procedures in order to improve cycle time, operation skills and capabilities to enhance the supply chain management performance of the company
Factors Affecting the performance of Primary Coffee Producing Cooperatives : A Case of Bensa Woreda, Sidama National Regional State, Ethiopi
(HAWASSA UNIVERSITY, 2024-03) HAILU YOHANNES
The study mainly focused on examine factors affecting the performance of primary coffee producing cooperatives: in a Case of Bensa Woreda, Sidama Region.The study was condacte the perobelems of primary coffee perforemance in study area. The study was serving as a benchmark for future researchers. The scope of this study was took place as per schedules set by the school of management from September 2023 to March 2024.The limitations were with in specific kebeles and some respondents were not willingness to reply the research questionary . The conceptual framework of the study was included by summarizing different literature .In studied area have 22 rural and 2 urban kebeles out of which only four kebeles were selecte memberes of cooperative faremeres /2500/ purposely for this study.The selected included :- Bombe, Alo ,Mokonisa and Shantawene. 208 sample size was selected from the study population by randame sampling techuique through Cochran formula 2014 . Researcher was used primary and secondary data. Primary data were collected through a questonnaire from 202 primary coffee producers by employing a simple random sampling technique . Interviews were also conducted with cooperative officials and executives of the selected public cooperatives in Bensa woreda respondents. Qualitative and quantitative research approaches were employed. Descriptive statistics and inferential statistics methods were employed to analyze the data. This study provided between the dependent variable ( the performance of Primary Coffee Producing Cooperatives ) and independent variables (Prices, Role of chain actor, Access of market facilities, Market information and Infrastructure problem). The correlation analysis result show, all of the independent variables were positively and strongly correlated with the dependent variable (the performance of Primary Coffee Producing Cooperatives ). The regression analysis result shows all of the independent variables were a positively significant effect on the dependent variable.Based on the finding of the study recommended that government to maintain good inferasturactuer by facilitating the road /transportation ,telephone and electric power for primary coffee producers to increase production, to improv communication channel in order to increase coffee productivity
IMPLEMENTATION, CHALLENGES, AND BENEFITS OF URBAN PRODUCTIVE SAFETY NET PROGRAM IN HAWASSA CITY, SIDAMA NATIONAL REGIONAL STATE, ETHIOPIA
(HAWASSA UNIVERSITY, 2024-06) WONDIMU OROMO
This study examines the implementation, challenges, and benefits of the Urban Productive Safety Net Program (UPSNP) in Hawassa City, Sidama National Regional State, Ethiopia. The UPSNP, a social protection initiative, aims to alleviate urban poverty by providing cash transfers, skills training, and livelihood support to vulnerable households. The researcher used descriptive type of research design. Using a mixed research approach, the researcher collected data from 316 beneficiaries and 15 key informants through surveys and interviews, respectively. Furthermore, three focus group discussions were undertaken. The findings reveal that the UPSNP has improved food security and stabilized household incomes for many beneficiaries, with 69.9% receiving cash transfers primarily used for consumption. However, significant challenges persist, including delays in benefit disbursement, excluding eligible households, and inadequate training on resource utilization. Only 19% of beneficiaries reported receiving comprehensive training, while 48.7% received none, limiting the program's potential for long-term impact. Additionally, issues such as inconsistent support for female, weak community engagement, and insufficient graduation support hinder the program's effectiveness. Despite these challenges, the UPSNP has contributed to asset protection and reduced immediate economic shocks for 46.5% of respondents. The study highlights the need for reforms in targeting mechanisms, beneficiary participation, and post-program support to enhance the UPSNP'sA sustainability. Recommendations include strengthening community-based targeting, introducing structured exit strategies, and improving transparency in beneficiary selection