MBA in Human Resource Management

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    EFFECTS OF NEW PRODUCT DEVELOPEMENT ON CUSTOMER SATISFACTION: A CASE STUDY OF COMMERCIAL BANK OF ETHIOPIA HAWASSA CITY, ETHIOPIA
    (HAWASSA UNIVERSITY, 2024-10) TESEMA TARIKU
    In today's dynamic and highly competitive market, new product development has become one of the primary activities towards survival of any businesses. New product development has become potentially valuable way of securing competitive advantage by improving organizational performances and improving customer satisfaction through quality service. The general objective of the thesis was to identify the effect of new product development on customer satisfaction in CBE (Tabor, Fura and Geburial branch). It conceptualized and developed by five independent variables (reliability, trust, perceived ease of use, perceived usefulness and relative advantage) and dependent variable (on customer satisfaction). The study has theoretical and methodological scope. This study used both descriptive and explanatory research designs. The total population for the study was 45,550 and the sample size for this figure was 396. Those Sample respondents for this study were selected by using non probability, convenience sampling method. Data were collected from primary sources through closed structured questionnaire and analyzed through both descriptive and inferential methods. For the sake of achieving the objectives of this study, questionnaires were analyzed using descriptive and inferential analyses with the help of SPSS version 21 statistical software program. The descriptive analysis was conducted by using (frequency, percentage, mean and standard deviation). On the other hand, inferential analysis was conducted by using Pearson correlation method and linear multiple regression method. The study reveals that all new product development dimensions such as reliability, trust, perceived ease of use, perceived usefulness and relative advantage have statistically significant relationship and statistically positive and significant effects on CBE customer satisfaction. Based on the findings, the researcher recommends that management of the bank has to improve reliability of the products, trust, easiness to use, perceived usefulness and relative advantage of the products and the bank should evaluate its performance so as to understand customers’ need and to get continuous competitive advantage in the banking industry
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    ASSESSING CONSEQUENCES OF INFORMAL SETTLEMENTS ON THE HEALTH OF RESIDENTS IN HAWASSA CITY ADMINISTRATION, SIDAMA, ETHIOPIA
    (HAWASSA UNIVERSITY, 2024-11) NEBIYOU MATHEWOS
    The study investigated the health consequences of informal settlements in Hawassa City Administration, Ethiopia, addressing the pressing challenge of rapid urbanization and its implications on public health. The overall objective was to assess the status of informal settlements and their effects on residents' health, mainly focusing on environmental health conditions and access to essential services. A descriptive cross-sectional design using mixed methods was used to conduct the study. The quantitative data was collected from 380 randomly selected households through a structured questionnaire. The qualitative data was collected using focus group discussions with residents and key informant interviews with health officials and other government officials. A descriptive analysis was conducted for quantitative data, and thematic analysis was used for qualitative data. The findings revealed significant health challenges linked to poor infrastructure and environmental conditions. While homeownership was high (89.2%), most houses were constructed with vulnerable materials (73.9% wood with mud walls). Although 69.5% had piped water access, irregular supply and low treatment, rates (78.4% did not treat water) created health risks. Shared sanitation facilities were common (67.6%), predominantly using pit latrines (47.1% with slabs). Diarrheal diseases were most prevalent (35.5%), particularly affecting children under five (65.8% of cases), followed by respiratory diseases (24.7%). Despite 56.1% living within 30 minutes of health facilities, economic barriers limited healthcare utilization. The study concluded that while high home ownership provides security, poor construction materials, unreliable water supply, and inadequate sanitation create significant health vulnerabilities, particularly for children. Recommendations include implementing a comprehensive settlement upgrading strategy focusing on infrastructure improvement, strengthening community health programs, enhancing swater supply reliability, establishing community-led health initiatives, and developing financing mechanisms for housing improvements. These findings contribute to understanding the complex relationship between informal settlements and public health, suggesting the need for integrated interventions that address infrastructure and social health determinants